Content strategy for story-driven brands
I help small-but-mighty marketing teams clarify their messaging, tell better stories about their expertise, & prepare for re-designs.
Brands I’ve helped
your challenges
Sound familiar?
You’re tired of explaining what you do
Messaging misfires are showing up in slow sales cycles, lost deals, & internal friction. You’re ready to align your team, investigate what customers really think, and create a brand new messaging framework.
Your expert content isn’t getting results
You have a knowledgeable team, but their subject-matter expertise isn’t connecting with your audience. You need help streamlining your content creation process—from someone who can shift between strategy & execution.
your website’s on the chopping block
Everyone’s convinced a new website will solve your problems. But you need more clarity about your content performance, tools for aligning your team, and a list of priorities to lead the redesign process.
Hi, I’m kristen
I create story-driven
content strategies
& messaging that sticks.
It’s harder than ever to build trust, communicate with clarity, and move your audience to take action.
I work with small-but-mighty marketing teams at creative agencies, B2B service providers, nonprofit organizations, and colleges and universities to clarify messaging, showcase internal expertise, and navigate site redesigns with more confidence.
My work provides a throughline between messaging, website, and content strategy, so you can navigate the stickiest parts of communicating online with one, experienced strategic partner.
how i help
Content strategy for any stage
When small teams have access to thoughtful strategy, clear messaging, & content that connects, great things happen. I help teams working in or between these three phases.
Creating strategic foundations
If you’re constantly tweaking your copy or churning out thought leadership that doesn’t convert, it’s time to get to the root of the problem: unclear strategy. I’ll help you clarify your direction, create momentum, and focus the efforts of your internal team, so you can create content that performs.
building trust & Nurturing Your audience
Subject-matter expertise is one of the most persuasive tools you have to cut through the noise and nurture prospects. I transform your expertise into content that generates trust through storytelling—and I streamline the process along the way. Let’s build credibility that compounds over time.
Navigating change
Whether you’re refreshing your messaging suite or redesigning your entire website, I support teams navigating moments of organizational growth & change. I’ll help you align your internal stakeholders on stronger messaging and communicate more effectively with agency partners throughout the redesign process.
MESSAGING strategy &
copy direction
Messaging that matters
Building a verbal brand from scratch? Looking to improve the messaging you already have?
Wherever you are in your journey, I’ll help you communicate with clarity and confidence, so the right people find you and take action.
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If you’re happy with your existing brand but need expert help applying it, this one-week sprint will help you get new pages out the door.
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Uncover why your message won’t stick & use customer insights to improve how you communicate in this four-week sprint.
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Build the foundation of your verbal brand through stakeholder workshops, messaging frameworks, toolkits, & team training.
AUTHORITY-BUILDING CONTENT
Credibility that compounds over time
Stand out and build trust with content that showcases your subject-matter expertise—without adding to your plate.
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This day-long engagement helps you define your direction and find your unique point of view on content, so you can better connect your team’s expertise to what your customers care about.
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A retainer package that helps you build an authoritative content ecosystem, say goodbye to chasing down subject matter experts (SMEs) for interviews, and nip endless content review cycles in the bud.
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Close the gap between your subject-matter experts (SMEs) and your content calendar with a pinpointed content strategy designed to help you build trust and own your vertical.
WEBSITE STRATEGY
Get ready for a content-first redesign
Planning a site redesign in the next year? I’ll help you get from, “Wait, how much content do we have?” to “I’m ready to lead this project” in just a few months.
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Figure out how big your site is, what’s working, & what needs to change, so you can plan your resources more effectively and make the most of your site redesign.
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Map your content to audience needs & identify what’s missing from your content ecosystem in this three-week sprint.
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Collect insights from your internal team, establish content priorities, & generate buy-in through stakeholder interviews and alignment exercises. If you have complex content, you need clarity before design enters the picture.
My process
Ready to work together?
1. Say hello
Hop on a 20-minute fit call, where I’ll learn more about you, your business, & your needs.
If we’re a good mutual fit, I’ll invite you to book a Story-Driven Strategy Session.
That’s where the real work begins. (Don’t worry: it’s painless—I promise. Dare I say it’s even fun?)
2. Schedule your strategy session
My 90-minute Story-Driven Strategy Session lets us go deep on the story of you, your business, & your area of expertise.
We’ll get clear on what’s driving your need for change, what success looks like, & how I can help you achieve it. You’ll walk away with a strategic brief that outlines how to get from where you are today to where you want to go next.
3. choose your package
After our Story-Driven Strategy Session, choose the service that meets your needs.
I’ll apply the fee from our strategy session to the total cost of your service, and we’ll kick off ASAP with a deep understanding of what’s most important to you. Service packages range in delivery times from one day to three months, depending on scope.
All clients begin new projects with a 90-minute diagnostic interview. Your Story-Driven Strategy Session illuminates the messaging and content challenges you’re facing, so we both feel clear about what you need, where you’re headed, and what type of plan will help you get there. You’ll receive a detailed, custom assessment and an action plan in two to three days after the session. Content woes, begone!
90 Minutes, major impact
Story-Driven Strategy Session
$1,200 investment
The cost of your strategy session is applied to any content package you book
project outcomes
Revenue wins, industry recognition, & internal alignment—oh my
Deep strategy work, clear messaging, & compelling business storytelling still matter.
Here’s a snapshot of what my clients have achieved after working together.
RAISEd $60M THROUGH NEW MESSAGING & website STRATEGY
Exceeded inbound revenue goals by 131%
wON INDUSTRY RECOGNITION FOR STORYTELLING TWO YEARS RUNNING
UNITED An INTERNATIONAL BUSINESS UNDER a single brand with “messaging gold”
What my clients say
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“Kristen has been an invaluable partner to our team for years. She takes the time to deeply understand our industry's nuances, strategically guides our messaging, and has a remarkable ability to align our ideas with what truly matters to our clients. Beyond her expertise, she's an absolute pleasure to collaborate with.”
Sean Oakes
Principal, Creative Director
Backpack Interactive -
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"My first time working with Kristen I asked her to structure content around a framework she was unfamiliar with. She embraced and improved it, teaching our client how to structure and write with intention, then how to scale and protect their efforts through proper governance. Five years later that content architecture remains the communications spine of a very effective environmental nonprofit."
Michael Johnson
Executive Director, Design & Experience
Happy Cog -
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“Kristen is an exceptional writer with a sharp editorial eye—she understands not just how to craft beautiful language, but how to shape content strategically to meet clear goals and speak to the right audience. Beyond her technical strengths, Kristen is simply a joy to work with: thoughtful, collaborative, and deeply committed to doing excellent work. Any organization would be lucky to have her as a partner.”
Marcy Dubroff
Associate Director
The POGIL Project -
![Sarah Gage, founder of Content Conquered]()
“Kristen is a tremendous writer; one of just a few I’ve worked with that I can trust to run with a project and do a great job with very little hands-on involvement. I recommend her without hesitation, and I look forward to continuing to work with her in the future.”
Sarah Gage
Founder
Content Conquered -
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“Kristen approaches her work methodically, with impeccable attention to detail, and with a lot of personality. Together, we wrote more than 50 grant proposals in a year, and our process was effective, productive, and fun. I never worried about typos or mistakes, or that our message wasn’t as clear as it possibly could be. She not only had my complete trust as the last pair of eyes on important documents, but she had the trust of our Executive Director and other staff leadership, too.”
Kristin Barrali
former Director of Advancement
826 Boston -
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"Kristen’s ability to write compelling stories about complex topics has helped us take the magazine to another level. Over the past three issues, she’s produced outstanding pieces on three vastly different topics: a geosciences project, political polling and artificial intelligence. She always hits deadlines while navigating the challenges that come with weighty, multi-source features. This makes our job in the office much easier — and she requires very little editing.”
Chris Karlesky
Editor
Franklin & Marshall College
alumni magazine
